Ideal Client Profile Worksheet
for Personal Chefs
Get crystal clear on who you serve best — so you can market smarter, book better clients, and build a business that actually feels good to run.
- Clarify who your dream clients are — and who they aren’t.
- Uncover what they value most so your messaging actually lands.
- Make better decisions about pricing, services, and marketing.
- Stop saying yes to everyone and start building a business that fits you.
- Prompts to define exactly who you want to cook for.
- Questions about lifestyle, values, and food habits.
- Language your ideal clients actually use when they talk about food and stress.
- Clues about what they’re willing to pay for — and why.
- Space to define who is not your ideal client (equally important).
What You’ll Get From This Worksheet
This isn’t fluff. It’s a practical thinking tool you can use to shape your entire personal chef business.
Walk through guided prompts to define your ideal client’s lifestyle, needs, and expectations — so you always know who you’re talking to.
Uncover what stresses them out, what they’re tired of dealing with, and what they secretly dream of when it comes to food and time.
Capture the phrases and language they use so your website, emails, and social posts sound like you’re reading their mind.
Use what you learn about their income, priorities, and values to price your service in a way that feels aligned — not apologetic.
Define your “nope” clients — the ones who drain you — so you can politely pass and save your energy for the right people.
Once you know your ideal client, every decision — from menu style to marketing channels — becomes easier and more effective.
Who This Worksheet Helps
If you’ve ever thought “I’ll cook for anyone” and then regretted it, this is for you.
- New personal chefs who want to build on solid foundations, not chaos.
- Working chefs who feel overbooked, underpaid, or misaligned with their clients.
- Chefs ready to niche up — by cuisine, diet, lifestyle, or service type.
- Anyone who wants a business that fits their life, not the other way around.
The right clients make your work feel lighter, more profitable, and actually fun. This worksheet is the first step toward finding them on purpose instead of by accident.
Ready to Stop Guessing and Start Growing?
Grab the Ideal Client Profile Worksheet and start building a personal chef business around the clients you actually want — not just the ones who happen to call.
“You bring the flavor. Let’s make sure you’re serving it to the right people.”